PURPOSE - Why are you in business?
What are the real outcomes you are seeking? With clarity of purpose comes the foundations on which to build or expand your business and the passion to make it happen. This passion also creates energy that permeates into organisations, leveraging results and culture. Clear purpose ensures others align their efforts in support of organisational purpose driving desired outcomes. Having a clear purpose is essential in leveraging the use of resources within business.
Know what you are about, and go about doing it... and doing it well.